Paul Litchfield, VP Advanced Concepts at Reebok International Nominated to Board

VANCOUVER, B.C. – Mission Ready Services Inc. (TSX-V: MRS) – Mission Ready Services Inc. (“Mission Ready” or “MRSI” or the “Company”) is extremely pleased to announce the nomination of Paul Litchfield, VP Advanced Concepts at Reebok International, to its Board of Directors.

As the Head of Reebok Advanced Concepts (“RAC”), Paul is responsible for creating and delivering new footwear and electronics to the Reebok Brand. In RAC, they are responsible for new innovation platforms from concept, through all stages of evaluations, through the confirmation and into production. They also create the initial stories about the product platforms which they use to market and sell these innovations to the business units inside of Reebok along with using these stories to sell to retailers and consumers. Because they have been given the time to distill their ideas into confirmed product, they have been able to deliver quite a few innovations to Reebok including, The Pump, DMX Moving Air, Easytone, Zig, Realflex, SkyScape and CHECKLIGHT.

“I am humbled to be joining a new innovative company such as Mission Ready.  Their development work in the area of wearable technologies is really exciting with their No Contact electrical muscular disruptive technology platform they are implementing into jackets and other wearable forms.  They also have a great team of people providing products and services to those who protect us that I am proud to work with” states Paul.

Rod Reum, CEO, says “Paul has been long regarded as one of the leading innovators in his field and we are honored that he will lend his depth of knowledge and experience to our product development efforts as we move into the commercialization stage with a number of products such as new styles of body armor, armor designed specifically for women, protective fabrics, anti-microbial wool socks and the No Contact conductive energy clothing.”

Paul began working in the athletic footwear industry at Reebok more than 28 years ago and is regarded as one of the most influential product creation experts in the industry. He has held various roles in product creation and marketing at Reebok. He has been responsible for numerous product innovations over the years, the most noteworthy being the Pump.

In 1998 Paul became Vice President of Puma Footwear where he was responsible for product marketing, design and development for Puma’s global product line. In 2000, Paul returned to Reebok as the Vice President of Reebok Advanced Concepts. His responsibilities for new technology creation include athletic footwear, performance apparel and sports equipment.

Paul received his B.S. degree in biochemistry from the University of New Hampshire and his M.S. degree in Exercise Science from the University of Massachusetts. He conducted post graduate research in human performance at the Institute of Offshore and Environmental Medicine in Aberdeen, Scotland.

He also holds over 160 granted patents and patents applications pending in the athletic footwear, apparel and sporting goods industry.

About Mission Ready

MRSI was created to meet a critical need of one of the world’s largest customers, the US Government and in particular the Departments of Defence, Homeland Security and Justice and various other agencies such as law enforcement, first responders and the many others worldwide that help to safeguard our health and security.

Headquartered in Vancouver, BC, MRSI has three distinct, synergistic operating divisions:

  • Strategic consulting services and manufacturers representation
  • Equipment inspection, cleaning/decontamination and repair services of personal protection equipment
  • Product research and development

MRSI’s management team offers over 100 years of combined industry experience and is composed of industry experts in developing products, contracting, and selling to the federal government, first responders and tactical markets through open market procurements, teaming arrangements, and a variety of federal contract tools.

MRSI’s mission is to save lives and enhance the performance of military personnel, first responders, and those who protect us by working to ensure they are equipped with the best possible personal protective equipment.

For further information, visit the Company’s website at or contact:

Terry Nixon – Director, Corporate Communications
Telephone: 1.877.479.7778

Investor Relations

Mission Ready Services Inc.

(signed “Rod Reum”)

Rod Reum,
President & CEO

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “anticipate”, “believe”, “plan”, “expect”, “intend”, “estimate”, “forecast”, “project”, “budget”, “schedule”, “may”, “will”, “could”, “might”, “should” or variations of such words or similar words or expressions. Forward-looking information is based on reasonable assumptions that have been made by Mission Ready Services Inc. as at the date of such information and is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Mission Ready Services Inc. to be materially different from those expressed or implied by such forward-looking information.

Forward-looking statements are based on assumptions management believes to be reasonable. Although Mission Ready Services Inc. has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place undue reliance on forward-looking information.  Mission Ready Services Inc. does not undertake to update any forward-looking information that is included herein, except in accordance with applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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