Mission Ready Announces New Canadian Distribution Agreement with Massif

VANCOUVER, BRITISH COLUMBIA, CANADA – November 21, 2022 – Mission Ready Solutions Inc. (“Mission Ready” or the “Company“) (TSX-V: MRS) (OTCQX: MSNVF) (FSE: 2R4), a provider of comprehensive government contracting solutions, is pleased to announce that it will begin to distribute Massif’s products as an International Dealer for Canada.

Massif, a world leader in flame-resistant high-end tactical apparel, has been a strategic partner of Mission Ready’s wholly-owned subsidiary Unifire, Inc. for the US market, providing top-performing products to the US Government and having recently been added to Unifire’s Cold Weather BPA.

“Massif’s products are highly sought after through our Multiple Award Schedules and, with their uncompromising quality, it was a natural fit to offer their line of products to our Canadian network,” said Buck Marshall, President and CEO of Mission Ready. “We’ve seen an increased number of opportunities, notably in Canada, and through foreign military sales, where decision-makers and key industry stakeholders have expressed a keen interest in accessing our expertise and vast offering of quality, reliable, mission-critical products and services.”

“We are thrilled for this continued opportunity to work with Mission Ready’s team and have them boost their presence among our worldwide network of distributors,” said Sarah Rehfeldt, Director of Sales Operations for Massif. “Mission Ready’s enhanced distribution will allow them to translate their experience in providing our products to government agencies while effectively complementing Massif’s expansion strategy.”

For any inquiries on Mission Ready’s Massif products available in Canada or to place an order, Mission Ready’s sales team will be happy to assist you:

T: +1 877.479.7778 (Ext. 1)


About Massif

Massif is a leading manufacturer of innovative, high-performance fabrics and garments for the military and tactical markets. Massif’s passion is to design and create advanced technical apparel that protects the armed forces and those working in the world’s most challenging environments.

About Mission Ready Solutions Inc.

Mission Ready Solutions provides comprehensive government contracting solutions with extensive experience in delivering quality, reliable, mission-critical products and services for law enforcement, firefighters, first responders, military, and other governmental agencies.

Through its privileged access to a host of federal contracting vehicles, including Multiple Award Schedule (“MAS“) contracts awarded and administered by the United States General Services Administration, Mission Ready’s wholly-owned subsidiary, Unifire, Inc., leverages its robust vendor network, time-proven industry relationships, proprietary technology infrastructure, and industry-leading manufacturing and distribution capabilities to efficiently source and deliver more than 1.5 million products.

For further information on Mission Ready Solutions Inc., please visit MRSCorp.com.
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Mission Ready Solutions Inc.

(Signed “Buck L. Marshall”)

Buck L. Marshall
President, CEO and Director
T: +1 877.479.7778

Investor Relations Contact:

Dominic Gray
T: +1 877.479.7778 (Ext.5)

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “anticipate”, “believe”, “plan”, “expect”, “intend”, “estimate”, “forecast”, “project”, “budget”, “schedule”, “may”, “will”, “could”, “might”, “should” or variations of such words or similar words or expressions. Forward-looking information is based on reasonable assumptions that have been made by Mission Ready Solutions Inc. as at the date of such information and is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of Mission Ready Solutions Inc. to be materially different from those expressed or implied by such forward-looking information. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place undue reliance on forward-looking information. Mission Ready Solutions Inc. does not undertake to update any forward-looking information that is included herein, except in accordance with applicable securities laws.

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