VANCOUVER, BRITISH COLUMBIA, CANADA – JUNE 20, 2023 – Mission Ready Solutions Inc (“Mission Ready” or the “Company”) (TSX-V: MRS) (OTCQB: MSNVF) (FSE: 2R4), announces its strategic partnership with GORUCK, the renowned gear and training company, to supply US Patriot, the nation’s largest off-post tactical and military retailer. Under this continued relationship and exciting new collaboration, Mission Ready and Unifire, Inc. (“Unifire”) will act as GORUCK’s dedicated sales agents and primary point of contact for US Patriot.
Jason McCarthy, Founder of GORUCK, expressed his enthusiasm, stating, “US Patriot holds a prominent position as one of the largest retailers of military boots in the US market. This strategic partnership with Mission Ready and Unifire will allow GORUCK to significantly enhance its reach and exposure within the tactical and military audience, while simultaneously introducing our everyday carries, footwear and functional fitness products.”
“The alignment between GORUCK’s direct-to-consumer (DTC) model and this opportunity was a perfect match,” said Buck Marshall, President and CEO of Mission Ready. “With the recent launch of GORUCK’s highly anticipated MACV-2, the AR 670-1 Compliant boots, GORUCK now offers a state-of-the-art alternative that perfectly complements US Patriot’s mission. This partnership marks a significant milestone in our shared commitment to delivering cutting-edge solutions to the tactical and military community.”
By joining forces, Mission Ready and GORUCK are poised to revolutionize the supply chain dynamics within the industry, leveraging each other’s strengths to provide unparalleled value to US Patriot and its customers. Through this strategic alliance, the companies aim to drive innovation, expand market presence, and solidify their position as providers of mission-critical products.
Founded in 2008 by former Green Beret, Jason McCarthy, GORUCK is headquartered in Jacksonville Beach, FL. Jason’s commitment to the Special Forces way of life, coupled with what he had learned in war, inspired him to build a “go-bag”, or “go-ruck” for his wife and co-founder, Emily, who was a Case Officer in the CIA working in French-speaking West Africa. The bag was meant for her to keep in her vehicle and at home, ready to go at all times.
This “go-bag” would serve as the catalyst for what eventually became GORUCK’s original piece of gear, the GR1. It took over two years to design and manufacture the rucksacks and ensure they would thrive in both Baghdad and NYC — Green Berets were judge and jury of quality and functionality. GORUCK prides itself on building the toughest rucking & workout gear on the planet backed by our SCARS Lifetime Guarantee. Rucksacks, footwear, apparel, ruck plates, training gear and more. For more information, visit GORUCK.com.
About Mission Ready Solutions Inc.
Mission Ready Solutions provides comprehensive government contracting solutions with extensive experience in delivering quality, mission-critical products and services for law enforcement, firefighters, first responders, military, and other governmental agencies.
Through its privileged access to a host of federal contracting vehicles, including Multiple Award Schedule (“MAS“) contracts awarded and administered by the United States General Services Administration, Mission Ready’s wholly-owned subsidiary, Unifire, Inc., leverages its robust vendor network, time-proven industry relationships, proprietary technology infrastructure, and industry-leading manufacturing and distribution capabilities to efficiently source and deliver more than 1.5 million products.
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Mission Ready Solutions Inc.
(Signed “Buck L. Marshall”)
Buck L. Marshall
President, CEO and Director
T: +1 877.479.7778
Investor Relations Contact:
T: +1 877.479.7778 (Ext.5)
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